State of the News Media’s 2011 report proves that as of December 2010, more Americans get their news from the internet than from print. But with convenience and speed comes the caveat: does the internet make us stupid, too? Will the magpie approach to news and entertainment reduce our worldview? That’s what Eli Pariser contends in his book “The Filter Bubble”: that the personalized web, or “junk food internet,” leaves us ignorant of the breadth of human experiences. Gawker corroborated this by calling out the Washington Post Op-Ed section’s online division by political view. We at Ideon believe that bringing conflicting information to light only leads to greater insight.
As a national strategy, China is trying to build an economy that relies on innovation rather than imitation. China’s State Intellectual Property Office’s 2015 filing expectations of 2 million patents are “mind-blowing numbers,” according to the USPTO director. Even though these patents are pushing quantity over quality, “The West is overly discounting Asia’s growth potential,’ warns a Singapore-based Western visionary. Smart, nimble, innovative Asian start-ups demand to be worked with, rather than ignored by large Western enterprises as they are the hatching grounds for human innovations and commercial applications that drive lasting change. How will Western brands compete? Ask Ideon.
Many critics argue that GDP and other economic indicators are woefully insufficient to fully capture global evolution. TheStateoftheUSA.org, is redefining how we value quality of life in the USA and globally. The site features more than 20 new indices to provide a clearer picture and focus over time—providing a dynamic dashboard that delivers constantly. With instant access to national information, the site will “shift the debate from opinions, to more evidence-based discussions” – that is, we should be able to better measure how happy we are, or how green we’re living. Even Google is entering the fray by using its vast shopping data to provide a ‘Google Price Index’ among other data-rich indicators and tools. Just like Ideon pores over data to discover insights and visualize patterns that help brands grow.
