MetLife has developed an impressively diverse range of corporate social responsibility initiatives over the course of 150 years, and needed an umbrella brand to raise the impact and deliver a unified story to stakeholders—employees, communities, and shareholders. Ideon’s team strategized a new name, MetLife Gobal Impact, to fit diverse social responsibility initiatives from Environmental Sustainability, to Diversity & Inclusion, and the MetLife Foundation. Now, MetLife can continue to tell its citizenship story with a clear narrative, encourage greater employee participation, and shine as an ambassador and leader in corporate responsibility. The MetLife Global Impact brand goes live this week with its first CSR Report, a microsite, and a global employee engagement campaign.
Lead: Andrea Katz; Naming/Branding: Valerie Garral; Design: Samantha Choi Cadley; Story: Helen Atkinson; Production: Josephine Sedgwick