A new online health insurance company required a brand 3.0 positioning strategy, including campaign ideas and a digital footprint strategy, based on insightful account planning and project orchestration excellence. Ideon’s braintrust managed and optimized teams from multiple agencies, and led a workshop to uncover a go-to-market strategy in 9 hours. In fact, discovery, research and development were executed in just 30 days, the many teams working in harmony.  Ideon experts project that the aggregator will surpass competitors’ numbers within 18 months, using our ideas and social media strategies.

• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

A savvy international airline wanted to forge a better dialog with its frequent flyers. Ideon created an active, ongoing conversation with members, truly one of a kind in the industry. Ideon’s account planning demonstrated how the airline could use this member-contributed intelligence to ignite and lift lifetime member value and evolve brand loyalty. Response rates are groundbreaking, ranging to 76%.

• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

A top public relations agency needed its young corporate reputation measurement group
to gain traction in Fortune 500 companies. Ideon’s insight distilled the group’s unique brand and simplified the offer–enabling it to explain, package and deliver brand reputation evaluation based on outcomes such as stock price and sales volume. Now the group successfully provides new algorithmic solutions and reputation valuation services to meet market needs in today’s challenging global economy.

• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•