D’Agostino Supermarkets

Identifying Audiences

A 100-year-old family-owned supermarket with an unimpeachable New York heritage came to Ideon wondering how to win in the new competitive landscape, with Whole Foods and Fresh Direct overtaking the grocery market. Ideon’s deep digging revealed a newly minted generation of New York foodies for whom the brand had no relevant voice or message. We created a bold brand story and merchandising strategy to return the brand to its rightful market position. Ideon’s work has built unprecedented strategic vision and internal alignment; now client service teams are being trained to once again speak to all the brand’s valuable audiences.
Strategy: Andrea Katz/Valerie Garral  Verbal: David Miles


    Crystalizing Impressions

    A natural beauty company needed to focus its future and drive creative customer strategies during the recession. Ideon’s expertise in growing brands shaped the unique Hamptons-based beauty line into a “A Better Beauty” brand with a new online, retail and wholesale presence, based on a credible brand voice. Now, Naturopathica delivers beauty and Zen wellness, netting sales and enriched brand awareness in stories from Vanity Fair to Departures and Yahoo’s Shine—delivering more than 100 million impressions.
    Strategy: Andrea Katz  Verbal: David Miles

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