A Milan-listed idea factory predicts we’ll become a generation of Homo-Zapiens by 2012, zapping through all kinds of electronic content with ebooks, ip-TV and wearable technology that keeps us constantly on the network. We’ll see a shift from “know how” to “know where” to “know who”, shaping the future of human connections. Even robots will range in empathy from extroverted to introverted, simplifying and freeing up our lives by 2020. While we’re inhaling nanomachines to stimulate the unreal, and accepting more humanlike behavior in robots with the “uncanny valley” effect, dreams are served up to order, much like IDEON does with our custom insights.