A breath of fresh air flows through Ideon, highlighting the potential in your brand and sparking new avenues of rich possibility. We dig deeper to discover fresh insights. Insights drive bold new ideas, and ideas propel brands to new heights. Ideon is WHERE BRANDS GROW.
The phrase “Peri Ideon” was written by Aristotle, and translates loosely to “On Ideas.” Ideon is a visionary braintrust for strategic branding ideas and creating competitive advantage. A wellspring of creative visual and voice clarity and establishing your brand’s distinctive story. A dreamteam for innovative ideas and insights, intelligence, research, analysis and results. A thinklab for imaginative customer experiences, based on knowing what makes them tick.
Clients come to Ideon because we’re different. We tailor to the opportunities, challenges, needs and culture of each client, forging refreshing strategy and creative ingenuity along the way, uniting brand strategists, designers, verbalists, analysts and project managers to deliver sustainable growth far ahead of the pack.
Ideon works with great brands to establish their distinctive story in a proprietary voice and look, like no other. Stories engage customers in experiences that drive loyalty and growth. We’re all agreed Ideon has just one focus: digging deeper to find the creative idea and innovative story to grow your brand both in emotional equities and the bottom line.
Where does your brand need to grow?
Identifying Opportunity—Digging deeper for fresh insights: Opportunity Development, Customer Research, Segmentation and Mapping, Brand Equity Assessment
Developing Strategy—Bringing the brand to life: Positioning, Architecture, Naming, Verbal Identity and Messaging, Visual Identity, Innovation
Defining Experience—Engaging audiences at every touchpoint: Strategy, Design, Production, Development and Implementation of Print, Digital and Environmental brand assets
Monitoring Impact—Learning, evolving and refining: Tracking, Campaign Management
Ideon is a brain trust of unique minds who are poised to tackle your branding and business issues, discovering the insights to drive your brand and company to new heights.
Andrea is Ideon’s Chief Ideonista—a senior marketer with a love for ideas who has worked on a variety of major brands—Virgin Atlantic Airlines, Pearson, Fiat, Hitachi, D’Agostino Supermarkets and Accion—and for many agencies—Agency.com, BBDO, Fleishman Hillard, Interbrand and RLM Finsbury. She has created smart, bold and fresh strategic branding and enriched marketing engagement with global impact across multiple industries. Andrea is from Johannesburg. She received her BA in history and politics from the University of the Witwatersrand, South Africa and her MS in Urban Planning from Columbia University.