Jonah Lehrer’s new book, “How We Decide” is the latest entry in a growing field forming the science of decision-making. He says, “For the first time, neuroscience can be applied to everyday life. The research on the neurotransmitter dopamine, for instance, can teach us why we play slot machines and overuse our credit cards.” Finally, science is proving that our decisions are made not only with our rational mind, but with the fuel that fires them. Ideon fuels brilliant marketing decisions to spark your business growth, lift you out of a rut, and propel you forward to new opportunities.