A natural beauty company needed to focus its future and drive creative customer strategies during the recession. Ideon’s expertise in growing brands shaped the unique Hamptons-based beauty line into a “A Better Beauty” brand with a new online, retail and wholesale presence, based on a credible brand voice. Now, Naturopathica delivers beauty and Zen wellness, netting sales and enriched brand awareness in stories from Vanity Fair to Departures and Yahoo’s Shine—delivering more than 100 million impressions.
Strategy: Andrea Katz  Verbal: David Miles