Pearson Education

One of the largest education publishers updated its vast education collateral system and wanted to clearly understand how superintendents view the changeover. Ideon’s account planning analysis proved they owned dramatically positive brand associations. Ideon’s marketing idea showed the publisher how to capitalize on this to grow share. The study also prompted the publisher to move to greater marketing discipline—to only use collateral with a tangible contribution to brand growth and customer satisfaction.

    NewsletterReceive Ideon in your Inbox

    Ideon will never sell or otherwise share your personal information.